How to Sell Your Shopify Digital Products on Instagram, Tiktok, and Other Social Media Sites for FREE

You should be selling on social media!

Selling your Shopify digital products on Instagram provides a massive opportunity for growing your business: every month over 130 million Instagram users engaged with shoppable posts. [source],

If you want to take advantage of Instagram engagement to sell your digital products, this is where Shopify’s Linkpop tool comes to the rescue. Linkpop is a free, easy-to-use tool to help you sell your products using your link in bio on your profile.

Linkpop is made by Shopify, so setting up your Shopify products on Linkpop is super easy and will get you on your way to connecting customers directly to the products you know they’ll love.

And it doesn’t end there: you can add your Linkpop link in bio to your other social accounts including TikTok, Youtube, Spotify, and more!

Simply set up your Linkpop once, get your FREE Linkpop link, and start using the Linkpop link across your accounts and even have influencers share your link to expand your audience and sell your products!

How to leverage link in bio to turn followers into customers

So you have a Shopify store with digital products that you know your customers will love, but how do you make the connection to get your social media followers to visit your store to make the sale? Since Instagram and TikTok do not allow users to post links on posts and only allow one link in your bio, Shopify’s Linkpop leverages this link in bio to help you provide quick access to the products in your store. This is why you need to make your link in bio shoppable to not only drive traffic to your products, but to enable your followers to buy your products directly. You’ve worked hard to gain your followers, and with Linkpop’s shoppable link in bio, the quick access to your digital products will help turn your followers into customers.

How Linkpop works

Linkpop helps you create a FREE page where you can link your digital products that exist on your Shopify store. You can curate the products you want to show on your Linkpop page which is particularly important because it tailors the shopping experience for your customers. If your social media posts are promoting your digital products, but you sell both digital and physical products in your Shopify store, you can choose to set up your Linkpop page to only show your digital products.

This optimizes the shopping experience to highlight the products you’re promoting that you want your followers to connect with and purchase. You can also update your Linkpop link in bio at any time to highlight different products on different days. By curating your shoppable link in bio, it keeps your followers from having to play scavenger hunt to find the digital products you’re promoting on your social media and takes them directly to the right product at the right time.

What makes Linkpop even better its lightning-fast loading time that connects your customers to their shopping experience within seconds.

Linkpop pages also have some great customization options so your page can match your brand or whichever design you want to create to promote your products - it’s totally up to you!

You’re also going to want to track your analytics, and Linkpop has the tools to help you measure your success! Their tracking metrics will provide you with info like the number of visits to your page, number of clicks on each links, and other metrics to help you see how you’re connecting with your followers and customers. What’s better? All this comes FREE when using Linkpop!

Setting up Linkpop with Shopify digital products

1. Sign up for Linkpop (it’s FREE) and customize your URL

2. Connect your Shopify Store

3. Add your products

4. Customize the look and feel of your page

5. Test your shoppable experience

Adding Linkpop link in bio for Instagram/TikTok/ Twitter

For Instagram, go to your profile and add your Linkpop link under the Links option.

Make the most of your link in bio

With your Linkpop page set up, remember to leverage it as much as possible. You have created an optimized shopping experience for your digital products, so make sure to use it! Post your Linkpop link in bio to all your social networks, get influencers to share your link, use the link in Tweets where it’s easy to add links on every post, include your link in blog posts, and share your Linkpop link by creating its own QR code- the possibilities are endless! With Shopify’s Linkpop, your link in bio has never been more powerful as a way to directly connect your followers to your digital products in a seamless, shoppable experience

For more information on Shopify’s Linkpop, click here.

And, to set up your digital products for sale on your Shopify store, check out Kable’s Digital Products for Shopify.